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11 systems live · 7 site edits shipped today · 23 automations ran

Websites that learn. Dashboards that run your ops. Apps built around your business.

C² builds AI-native business systems. They learn overnight. You wake up to a sharper, smarter version of your business, every day.

Refreshes from $5K · New sites from $15K · Dashboards & apps from $25K · Retainers from $500/mo · 3-month minimum · discounts at 6 and 12 months

Overnight learning · 03:47 AM

Last night, your Living Website did:

Anonymized · real data from a real C² site

  • Optimized hero copy, A/B winner: variant B, +14% scroll past fold
5 changes staged · 0 manual→ Ship all
The reframe

Most websites are billboards.

They sit there. Cost money to make. Cost money to update.

They don't sell anything when you're not looking.

They don't know your customers, your tools, or your business.

They don't get better unless you pay a developer.

Your website should be earning its keep.

The ten modules

Every Living system includes ten things most websites don’t.

These are why ours learn. Why ours optimize. Why ours adapt. Every Living Website, Dashboard, and App ships with all ten.

Nightly Learning Loop

Overnight analysis of yesterday's activity. Wakes up with optimizations ready to ship.

Every night, a structured job analyzes the prior day: visitors, conversions, content performance, inbound signals. By morning, a staged set of optimizations is in your dashboard. One click ships them.

Why it matters · Most websites get worse by entropy. Yours gets better by default.

How they stay smart

There’s a brain under the hood.

Your Living system isn’t smart by accident. Every event, every visit, every click, every decision, every integration, feeds a structured knowledge layer underneath. That’s the engine. You don’t have to think about it. It thinks about everything for you.

Your Living Website
Brain · 6 categories · 30+ entities
    • Returning · 18
    • Mobile · 47%
    • From LinkedIn
    • Search · brand
    • Search · category
    • Direct

Tap a category to expand

From discovery to live in 30 days

How a Living system gets built.

Four steps. No mystery. You see what we’re doing every step of the way, including the AI parts.

01

Discover (Day 0)

60 minute call with Will. By end of day you have a written audit of where you are, what's slowing you down, and what we'd build.

02

Build (Days 1-30)

We scope, design, and ship. New site in 30 days. Refresh in 14. Dashboard in 45. App timelines vary based on complexity.

03

Launch (Day 30-45)

We ship. You log in. The system starts watching. First overnight learning loop fires the next morning.

04

Live (ongoing)

Every night it gets sharper. Every month we send a report. Every quarter we plan what's next. You stay in control, including the AI parts.

Wow moment · #3

Try editing this site. Right now.

Every Living Website ships with a built-in edit workflow. Click the button, change the headline, watch the approval flow. (This is the exact tool we ship to clients, including the queue, the staging, and the same-day deploy.)

Sandbox · not persisted

Try editing this headline. Right now.

01 · Submit

You click anything. Type what you want. Hit submit.

02 · Review

Routes to our queue. We confirm or push back same day.

03 · Ship

Lives on production. Tagged in the change log. Reversible.

The proof

Real businesses. Real Living systems.

Named clients. Real metrics. Real screenshots. The kind of case studies that hold up to a phone call.

Dental / CoachingCase study

Maria Jackson

Dental AI Solutions

Living Website + Living Dashboard + Content Engine

First paid member in 11 days from kickoff. 30 day active member growth +6/mo since.

“This is the first time I've had a website that actually does something between my podcast episodes.”
0
Entities
0
Decisions
0
Workflows
Read the full story →
ContractingCase study

Kyler Drew

DrewBuilt

Living App + Dashboard (InvoiceFly replacement)

Replaced a $400/mo SaaS stack with a custom system in 6 weeks. Owns it forever.

“It does what InvoiceFly did plus the eight things I actually wanted.”
0
Entities
0
Decisions
0
Workflows
Read the full story →
Dental RCMCase study

Jennifer Lyman

Lyman Revenue Solutions

Living App (Sales Demo MVP)

Competitive demo surface built before her competitor signed their first client.

“I walked into the next pitch with a working demo. They didn't.”
0
Entities
0
Decisions
0
Workflows
Read the full story →
Wow moment · #2

We eat our own cooking.

C² runs on the same system we build for clients. Here’s what it’s doing right now, anonymized, but real.

See the full feed → /feed
Live · BizBrain OS · auto-refresh
Pulse · last 60s
  • 14:32Overnight learning ran for 3 client sites
  • 14:31Autopilot completed brain sync for client #7
  • 14:29Site edit shipped: hero copy A/B winner
  • 14:272 action items closed across active clients
  • 14:25AI Change Tracker flagged: Claude Opus 4.7, rolling into content engines
  • 14:22Brain growth: 47 new entities indexed today
  • 14:19Comms engine triaged 12 inbound messages (3 drafts queued)
  • 14:15Stripe webhook caught up after 60s lag · resolved
Two ways to work together

Pick the build. Pick the commitment.

We publish exact prices because hiding them wastes your time. Two payment models, Build & Sustain (typical) or Embedded Partnership (continuous build). 3-month minimum. Discounts at 6 and 12 months because the system genuinely gets better the longer it runs.

Model A · Most common

Build & Sustain

Pay for the build upfront. Smaller monthly retainer keeps it learning, secure, and current with AI.

Refresh$5K + $500/mo
Living Website$15K + $1K/mo
Living Dashboard$25K + $1.5K/mo
Living App$25K+ + $1.5K/mo
Model B · Embedded

Embedded Partnership

Smaller kickoff. Larger monthly. We build continuously, you don’t pay separately for each new feature.

Operator (recommended)$2.5K + $3.5K/mo
Embedded$5K + $5-7.5K/mo
EnterpriseCustom
📈

Why longer commitments are discounted

A Living system is most valuable in month 12, not month 1. The Brain gets denser. The AI Change Tracker rolls in new capabilities. The Comms Engine learns your voice. 5% off at 6 months, 10% off at 12 months, additional 5% with annual prepay. Not a sales gimmick, an honest reflection of where the value actually sits.

See full pricing

Bespoke enterprise one-offs available with no retainer · quoted on the call

The team

Two people. A fleet of agents.

C² is two operators and 22 specialist agents. We’re small on purpose. The agents handle the repeatable work so we can focus on what your business actually needs.

WW

Will Welsh

Founder / Operator
I take every discovery call. I build the systems. I'm the one you'll work with.

Tech Integration Labs · BizBrain OS · 11 years building business software

EP

Erika Phipps

Client Operations
I keep the wheels turning between calls. I'll know your project as well as you do.

C² Operations · briefing system · comms triage

Talk to Will, not a form.

Every discovery call is with the founder. 30 minutes. Written audit by end of day.

Book a 30-min call with Will

Your website is sitting still. Yours doesn’t have to.

30 minutes with the founder. By end of day, you’ll have a written audit and a build recommendation. No pitch deck.