Two people. A fleet of agents. A position.
C² is a small firm building AI-native business systems for owner-operators. We’re not trying to be the biggest. We’re trying to be the most useful per dollar.
Will Welsh
“I take every discovery call. I build the systems. I'm the one you'll work with.”
Tech Integration Labs · BizBrain OS · 11 years building business software
Erika Phipps
“I keep the wheels turning between calls. I'll know your project as well as you do.”
C² Operations · briefing system · comms triage
Why C² exists.
Most agencies sell what's easy to deliver. We sell what's hard. The reason most websites are billboards is that turning one into a working tool requires AI engineering, integration work, a knowledge layer, and an operating model that compounds value over time. Generic agencies can't do it. Enterprise AI consultancies won't do it for $20K. We sit in the gap.
Radical transparency, or no deal.
We publish prices. We document methods. We tell you what we're automating away from ourselves. We give you the data, the brain, the dashboard, and the code if you leave. We don't believe in proprietary methodologies. Anything we build that's worth doing can be reproduced, and that's fine, being good at the work matters more than gatekeeping it.
We automate ourselves on purpose.
Every retainer client should see C²'s involvement decrease over time as the Brain gets denser and the autopilot handles more. That's the goal. It looks bad on a P&L until you realize: clients who feel C² is automating itself away tell other people. They renew longer. They expand scope. The retention math beats the labor math.
Earned through value, not contracts.
3-month minimum exists because the system needs that long to start showing real value. Past that, month-to-month. If you stop seeing value, you should leave. We'd rather lose you and earn you back than trap you in a 12-month deal you regret. Most clients commit to 12 months voluntarily because the discount + compounding system makes it obvious.
Two operators. Twenty-two agents.
Will Welsh runs C². Erika Phipps keeps the wheels turning. Behind us is a fleet of 22 specialist agents, research, comms, content, autopilot, deployment, monitoring, etc. We're small on purpose. The agents handle the repeatable work so we can focus on what your business actually needs.
What we build on (and why we'll tell you).
BizBrain OS (our knowledge layer). Claude Opus 4.7 (primary AI). Supabase (database). Next.js 15 (web). Vercel (hosting). Clerk (auth). Resend (email). Cal.com (booking). Every piece chosen because it's the best at its job, not because we have a partnership. We'll tell you why each one beats the alternatives if you want to know.
The clients
8+ engagements across dental, construction, RCM, legal-AI verticals. Real businesses, real metrics, real screenshots.
Read the case studies →If this resonates, book a call.
Will takes every discovery call. By end of day you’ll have a written audit and a build recommendation.